Categories: Theory

The first rule of UX

“You cannot not communicate. Every behaviour is a kind of communication. Because behaviour does not have a counterpart (there is no anti-behaviour), it is not possible not to communicate.” Paul Watzlawick’s First Axiom of Communication

This is the first rule of UX. Everything a designer does affects the user experience. From the purposeful addition of a design element to the negligent omission of crucial messaging, every decision is molding the future of the people we design for.

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Rob Cowie

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Rob Cowie

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