UX: What is it and why should I care?

User Experience – dubbed UX for short – is a hot topic. In the broadest sense, it can be defined as the overall experience you have when you are using or interacting with something – and that ‘something’ could literally be almost anything in the world! For many people, user experience comes to mind in the context of ‘technical’ devices like smart phones, computers, software, and websites. But all of us have dozens, even hundreds of daily ‘user experiences’ when we drive our car, stop at a red light, go through the checkout line at the grocery store, cook a meal in the microwave… the list goes on and on.

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