Categories: DesignTheory

Solutions are easy if you know the problem

“Good design is problem solving.” – Jeffrey Veen

You could say that actually solving the problem is good design in practice.

This rarely boils down to choosing whether or not to apply that “1px inner glow” or rearranging a few blocks of content. Quite often, it means eliminating one’s own assumptions and applying problem-solving techniques in order to truly identify the problem area. Some techniques that can help are:

 | Read article

Rob Cowie

Recent Posts

Can Brand Trust Scale Across Ecosystems?

I was invited to take part in a panel discussion at this year's Absa XDC…

2 weeks ago

2026 Absa Experience Design Collab (XDC)

Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…

2 weeks ago

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

1 year ago

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

2 years ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 years ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

2 years ago