Hidden champions of product design

Products are people too. Products influence people through emotions. We as designers define the experiential, social and other qualities of products every day. We create the shape, heart and soul of a product. Nowadays though, I see a lot of products that look and feel quite similar. They lack personality.

I found that there are things which can make a big difference in a product’s personality, but are often overlooked. Here’s my very incomplete list of the hidden champions of product design:

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