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Seeing the Elephant: Defragmenting User Research

Posted by By Rob Cowie 5 March 2014Posted inTesting
Like everyone else who 1) has performed user research, and 2) is over age 40, I spent the requisite decade or two wandering a wilderness inhabited by misguided folks who…
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Designing for easy interaction

Posted by By Rob Cowie 5 March 2014Posted inDesign, Theory
Success in interaction design is largely a matter of following established patterns, so people can apply what they already know to new contexts. Using known and well-established interactive controls goes…
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Intuitive design clears confusion

Posted by By Rob Cowie 5 March 2014Posted inDesign
One of the best ways to learn what works and what doesn’t work when it comes to UI and usability is to look at as many samples as possible and…
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The future of Information Dashboards

Posted by By Rob Cowie 5 March 2014Posted inDesign, Strategy
Last year was an awesome one for the data visualization industry. With more and more businesses realizing the value of data visualization for deriving critical business insights, the year ahead…
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4 types of customer analytics to collect

Posted by By Rob Cowie 5 March 2014Posted inTheory
While they may be called customers, users, buyers, or even guests, they are all people. Organizations quantify, classify, categorize and track people well before they've even made a purchase and…
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Is observing one user worse than observing none?

Posted by By Rob Cowie 5 March 2014Posted inTesting
Seeing is believing. Observing just a handful of users interact with a product can be more influential than reading pages of a professionally done report or polished presentation. But what…
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Global navigation is less useful on large, complex websites

Posted by By Rob Cowie 5 March 2014Posted inDesign, Theory
As a website becomes larger and more complex, navigation should focus on helping customers move forward. Helping them move backwards or sideways can cause major distraction and confusion. In February…
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10 useful Usability findings and guidelines

Posted by By Rob Cowie 4 March 2014Posted inDesign, Theory
Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable…
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F-shaped pattern for reading web content

Posted by By Rob Cowie 4 March 2014Posted inTesting, Theory
F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words in a pattern that's very different…
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Usability crimes you shouldn’t commit

Posted by By Rob Cowie 4 March 2014Posted inDesign, Theory
Over time certain conventions and best practices have been developed to help improve the general usability of websites during their design and build. This roundup of ten usability crimes highlights…
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