Theory

For a successful project the focus on the user is not enough: Design leaders are also product experts who deeply understand the business challenges of the project. Historically Design practice…

Often times, I see people confusing what UX really is. UX means user experience. In order to make it tangible for everyone, here is a detailed scenario of what great…

A friend’s Facebook status caught my eye the other day. He wrote, “UX is a fancy word for common sense.” I couldn’t disagree more. There are a few areas in…

“Everybody thinks they’re a designer,” is a phrase I hear time to time from frustrated designer friends. I’m personally guilty of using this phrase myself, likening design recommendations from non-designers…