Posts by Rob Cowie

Here are 6 steps for benchmarking your user experience designs against your client’s business objectives. The same approach works whether your clients are internal to your organisation or external. The…

Within the field of user experience, visual design is sometimes perceived as a bit of an outsider. Indeed, some visual designers are apparently feeling a pressure to rebrand themselves as…

I've been playing the role of UX fairy on my current project at work this week — I go around the app, sprinkling little bits of small improvements. I thought…

I find that whenever I’m designing a user interface, the one safe rule to follow is simply this: just don’t make it annoying. This might sound banal, but there are…

For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not…

A Good User Interface has high conversion rates and is easy to use. In other words, it's nice to both the business side as well as the people using it.…

The hierarchy of needs is a theory in psychology proposed by Abraham Maslow describing the stages of growth in humans. But just like in humans, interfaces go through different stages…

What happens right after sign-up makes or breaks any web product. Some new users expect you to welcome them and show them around the place, while others prefer you to…