Rob Cowie

Benchmarking User Experience

Here are 6 steps for benchmarking your user experience designs against your client’s business objectives. The same approach works whether…

12 years ago

A CRAP way to improve usability

Within the field of user experience, visual design is sometimes perceived as a bit of an outsider. Indeed, some visual…

12 years ago

Step-by-step UX improvement

I've been playing the role of UX fairy on my current project at work this week — I go around…

12 years ago

How Design and UX translates to the Bottom Line

Designers have long complained about not having a “seat at the table.” From what I have seen this week in…

12 years ago

Just don’t make it annoying

I find that whenever I’m designing a user interface, the one safe rule to follow is simply this: just don’t…

12 years ago

Why “simple” is scientifically better

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful…

12 years ago

5 rules for writing great interface copy

For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking…

12 years ago

A good user interface

A Good User Interface has high conversion rates and is easy to use. In other words, it's nice to both…

12 years ago

The UX Hierarchy of Needs

The hierarchy of needs is a theory in psychology proposed by Abraham Maslow describing the stages of growth in humans.…

12 years ago

Onboarding is harder than you think

What happens right after sign-up makes or breaks any web product. Some new users expect you to welcome them and…

12 years ago