This May I went to the annual Games for Health conference in Boston. It was my second time going in…
Imagine a formula that would allow you to take data from a very small pool of users (often as few…
Companies with successful software products often know that their user interfaces could be improved but hesitate to take action because…
When I was growing up, two of my favourite TV characters were a half-human, half-Betazoid empath, and a temporally displaced…
Content strategy has been around for a long time. Large corporations such as Disney, Wells Fargo, and Mayo Clinic have…
Every use of your website is a conversation started by a site visitor. Think about it: why do people come…
Months after we launched a brand-new site design for our client, they returned. They wanted a new homepage. They were…
The customer, looking for a new digital camera, goes to the large electronic retailer’s website. She quickly finds the camera…
How many times have you been in the following situation? You just spent two weeks working on a design that…
With the explosion of social media and smart devices, customers are becoming incredibly sophisticated, elusive, and empowered. As a result,…