Design Doesn’t Scale is a statement that has bothered me for the last four-years. When I joined Spotify’s design team in 2012, the level of inconsistency and fragmentation shocked me. Up-close, the treatment of type, colour, imagery, layout, IA, and interactions just didn’t seem to align anywhere. And when I started talking about it, I realised the whole team was frustrated too. We concluded that the fragmentation in the product was just reflecting the fragmentation in the team, that designers spread across so many different projects, timezones and competing timetables, just didn’t stand a chance. And, after all, weren’t these factors inherent in all modern tech companies anyway? It was then that I first heard myself say, “Design Doesn’t Scale”.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…