Categories: Speaking & Teaching

GIBS Design Thinking Forum 2016

Part of the panel at The Gordon Institute of Business Science (GIBS) forum on Design Thinking. Presented on the theory and practice of Design Thinking based on my experiences.

We discussed how design thinking leads to faster time to market, quicker decisions, lower project costs and less re-work. This new way of thinking is transforming the way people do business and driving innovative solutions that people love. This forum also explored Drive Breakthrough Thinking which gives employees the freedom and the structure to identify challenges, develop concepts, test prototypes and implement finished solutions​​​​.

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

1 day ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

3 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

3 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

3 months ago

The Danger of Dark Patterns

Dark patterns are a popular design topic but defining them can be difficult. That’s because…

3 months ago

Your First Design is Wrong

Designing better and delivering faster is the dream of all designers, but it need not…

5 months ago