This week Laura Klein talks about Predictive Personas, an interesting way of looking at what the actual role of personas should be. She says that traditionally we ask “If I interviewed a user, would this persona describe her?” when we should be asking “If I found a person like this, would she become a user?”
A predictive persona is a tool that allows you to validate whether you can accurately identify somebody who will become a customer, which is an incredibly useful thing to be able to do when you’re looking for new users or designing for current ones. If you can create a predictive persona, it means you truly know not just what your users are like, but the exact factors that make it likely that a person will become and remain a happy customer. In theory, personas should let us better understand our real users, spread that knowledge throughout the entire company, and help everybody on the team make smarter, more human-centred product decisions.
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…
Dark patterns are a popular design topic but defining them can be difficult. That’s because…
Designing better and delivering faster is the dream of all designers, but it need not…