UX Designers — know this: culture affects an individual’s perception of usability. As obvious as it may seem, many UX Designers fall victim to the impression that users are culturally homogenous (from the same background). Such an assumption can prove to be detrimental to the success of even the most effective UX Design efforts.
Understanding this concept may require UX Designers to take a step back and reevaluate what makes a product or design usable. Contemporary and generally accepted practices, as they are taught in the United States, may not be applicable in other countries. This is due to the effect of culture on the perception of usability.
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