Week seven and still going strong…
Some more good insights from Gerry McGovern this week in his article Design Minimally Viable Interactions.
He talks about designers sometimes becoming obsessed by the tool and the method and the ‘made’ thing, rather than what the thing is supposed to do:
Designers see a website but customers see themselves booking a flight. Designers see a smartphone but people see a means of finding that really nice Thai restaurant. The tool, the product, the channel, the content, the device can become a great intoxication for the designer.
We must resist these traps. Digital design is an interactive space in which the customer and the designer co-design together. Digital design is designing for use with use. The very use of the design by the customer must become part of the design process. Use is the chisel that sculpts the perfect form. The use and the design become one, and your greatest achievement will be in designing a beautiful, simple and quick interaction.
