You’ve seen them. You’ve answered them. It seems like everyone has an opinion about them.
Here are five things to know about the famous Likert scale.
The Likert scale was developed and named after psychologist Rensis Likert. The now ubiquitous Likert scale consists of multiple items. Participants are asked to rate their level of agreement to items that describe a topic, like customer satisfaction, usability, or loyalty. The response format usually ranges from Strongly Disagree to Strongly Agree, with a neutral option along with numbered values as shown in the figure below.
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…
Dark patterns are a popular design topic but defining them can be difficult. That’s because…
Designing better and delivering faster is the dream of all designers, but it need not…