Categories: BehaviourUX

Moving from a world of producing to a world of connecting

In a network it is the connection we make between things that is often more important than the thing itself.

“Once upon a time in the 1960s, scientists thought the human genome might contain as many as 2 million genes, units of DNA that code for proteins,” Douglas Main wrote for Popular Science in 2014. “But ever since then, the estimated number has been steadily shrinking. A new study suggests that the human genome could contain as few as 19,000 protein-coding genes, fewer than nematode worms.”

This is a classic example of how the human mind works. We are humans. We are much better looking than worms so surely we must have more genes. Because for us humans worth and value is very much wrapped up in the fact that we have more than others. Often, it doesn’t matter what it is; we just want more of it. We are a society that produces things, that owns things, and wants more things; whether that be DNA, houses, cattle, cars, webpages or apps. We must have an app, the organization says, because I app therefore I am.

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Rob Cowie

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