While web design has become a hot commodity in today’s competitive market, many clients still don’t have a clear understanding of what exactly they are trying to accomplish with their website. The most frequently listed goal is “establishing an online presence”, but the sheer vagueness of the statement makes it not much more than wishful thinking.
This is why user experience, or UX design, is very much in demand: it’s a fresh take on the design process; one that emphasizes ease of use and access for the user, instead of useless features or design elements. One of the main purposes of UX design is finding the right balance between adhering to the users’ needs and accomplishing business goals of the website.
Of course, since UX design is a relatively fresh concept, there are still a lot of misconceptions on the subject, ranging from the simple misunderstanding of the fundamental principles of the UX, to reaching false conclusions on the approaches that work.
So here are seven of the most common UX design myths that are still doing the rounds well into 2015. Let’s put them to bed once and for all…
