Categories: TheoryUX

Design is Only 5% of UX

Yup, you heard me. Only 5%. At least, that’s what Ashlea McKay would have us believe – but then she IS an Australian, so perhaps we shouldn’t put too much stock in her opinion.

And just like that, I’ve summarised The Great UX Debate #3.

You’d be forgiven for wondering what I’m on about, so let me explain. It all started with a fight to the death between Matt and Luke. They argued it out in the first of The Great UX Debates (“We should design for usability, then add delight”), and Luke (affirmative) walked away the victor. Next up, Angela and Donna went head to head (“Up-front user research is a crucial part of the UX process”), with Donna (opposing) taking it out. This time around we have two forum favourites in the ring, and they haven’t disappointed.

Here’s how it all went down…

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Rob Cowie

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