UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Thus, UX involves knowing what end-users want from a product or a system and meeting those requirements with perfection and in a way that delights them.
It is a design process that focuses upon the end-user. This is because a positive user experience leads to better user engagement, which in turn brings in more revenue.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…