You know the scenario.
You’re browsing books on Amazon, and you scroll down to see the now-familiar phrase: “Customers Who Bought This Item Also Bought…” Amazon then presents you with a list of books that, in many cases, are of interest to you.
Have you ever wondered how Amazon knows what books to recommend?
The recommendations are a result of a technique called an affinity analysis (sometimes called a basket analysis). While Amazon wasn’t the first to use the technique, they certainly get credit for making it famous.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…