Categories: DesignTestingTheoryUX

The Art of Questioning as a UX Skill

When starting any design project, you’re going to need to ask a lot of questions. The perceived problem and the actual problem may not be the same. So how can you get better at asking the right questions?

I decided to brush up on my questioning skills by reading A More Beautiful Question by Warren Berger. Berger illustrates how questioning is an inherent skill we’re quite adept at during childhood. He notes that children haven’t developed a “mental model” of the world, so they question everything. But as we go through standardized education, we begin to suppress our curiosity.

As adults, it’s frowned upon to ask too many questions in the workplace. On the flip side, we’re often embarrassed when we don’t have immediate answers. But Berger claims the ability to admit you don’t have all the answers, but can ask better questions, is a superior skillset.

By analyzing innovative figures, Berger identified three common types of questions that lead to breakthroughs.

 | Read article

Rob Cowie

Recent Posts

Can Brand Trust Scale Across Ecosystems?

I was invited to take part in a panel discussion at this year's Absa XDC…

1 week ago

2026 Absa Experience Design Collab (XDC)

Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…

1 week ago

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

12 months ago

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

2 years ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 years ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

2 years ago