The Experience Makes the Product, Not the Features

Your app’s customers aren’t won over by features. They’re won over by the product experience.

It’s in this context that you need to shape your product releases—not with a feature checklist, but by marrying business goals with user needs, and working to define an experience that engages your target audience and drives them to action. At the same time, you need to be prepared to learn from real world usage and continue to adapt your product as needed to capture, sustain, and grow your customer base.

If you’re trying to add features to your product in an effort to make sure it is “complete,” or to cover multiple edge cases, you are delaying the point when you can begin learning what will drive customer engagement, what will drive users to action, and what will lead to business results.

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