Overhauling a UI without upsetting users
Companies with successful software products often know that their user interfaces could be improved but hesitate to take action because major changes might upset their existing users. “Not only would…
Good design starts with empathy
When I was growing up, two of my favourite TV characters were a half-human, half-Betazoid empath, and a temporally displaced scientist who hopped through time, living in other people’s lives.…
Content strategy and UX
Content strategy has been around for a long time. Large corporations such as Disney, Wells Fargo, and Mayo Clinic have had functional content strategy teams for years. The mega-agency Razorfish…
Content as conversation
Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app? Site visitors and app users…
How to design the best website user experience
Months after we launched a brand-new site design for our client, they returned. They wanted a new homepage. They were a market-savvy bunch who had tracked visitor click-through and retention.…
The difference between Usability and UX
The customer, looking for a new digital camera, goes to the large electronic retailer’s website. She quickly finds the camera she wants, puts it in the cart, and without incident,…
Overview of UX for web designers
How many times have you been in the following situation? You just spent two weeks working on a design that you’re showing to a client. He likes it, but he…
Why UX is critical to customer relationships
With the explosion of social media and smart devices, customers are becoming incredibly sophisticated, elusive, and empowered. As a result, the dynamics that govern the relationship between brands and customers…
Using Dark Patterns for good
It was so frustratingly difficult to find the “sign out” button on Gmail that my father finally gave up and left himself signed in forever. Independent UX consultant Harry Brignull…
Design for readability
Text is not an afterthought in the design process. It should be your first consideration. Readability should be one of the top concerns when it comes to any design project.…