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Fundamental Principles of Great UX Design

Posted by By Rob Cowie 26 November 2014Posted inStrategy, Theory, UX
In this edition of Ask UXmatters, our expert panel looks at the importance of considering the fundamental principles of great design—not just UX design principles, but design principles in general.…
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Big Picture or Detail Oriented? UX Requires Both!

Posted by By Rob Cowie 26 November 2014Posted inStrategy, Theory, UX
We usually divide people into two groups: the big-picture people and the detail-oriented people. Sometimes, we break these groups down even further and talk of there being leaders and doers.…
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Five UX Insights about Uber and the Ridesharing Economy

Posted by By Rob Cowie 26 November 2014Posted inDesign, UX
I like Uber … a lot. So naturally, I decided to do what any user experience researcher worth her salt would and conducted a ride-along study with Uber customers in…
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Make Your App Vital By Reaching Out to Users in Context

Posted by By Rob Cowie 26 November 2014Posted inDesign, UX
When users download an application, how does their initial intrigue to transform into the feeling that the app is a vital part of their daily existence? The definition of "vital"…
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Why Lean UX Might Just Rock Your World

Posted by By Rob Cowie 26 November 2014Posted inDesign, UX
I was standing at the front of a training room at about 2 pm a week ago in Chicago. The room was on the 5th floor of a building in…
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Increasing Customer Empathy from Day 1

Posted by By Rob Cowie 26 November 2014Posted inStrategy, UX
The success of many startups can be attributed to founders knowing their target market inside and out. As companies grow and new staff members arrive into a high-pressure, fast-moving environment,…
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Discovery Leadership Conference 2014

Discovery Leadership Conference 2014

Posted by By Rob Cowie 22 November 2014Posted inSpeaking & Teaching
Presented our concept in the Final Round of Inspiring Excellence (Discovery's annual innovation competition) to the 900 leaders of Discovery at the Sun City SuperBowl.
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Doing UX in an Agile World: Case Study Findings

Posted by By Rob Cowie 15 November 2014Posted inDesign, Testing, Theory, UX
Agile teams are more proficient in executing the development process, but the compressed timescale forces some to abandon user research and degrade the resulting user experience. Agile development processes are…
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Framing Effective Messages To Motivate Your Users

Posted by By Rob Cowie 15 November 2014Posted inDesign, UX
What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading…
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How A Designer Can Find A Job They Will Truly Love

Posted by By Rob Cowie 15 November 2014Posted inDesign, UX
There comes a time in nearly everyone’s career when changing jobs is the natural next step. As a designer, you might start looking for a new job when you feel…
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