Five UX Insights about Uber and the Ridesharing Economy

I like Uber … a lot.

So naturally, I decided to do what any user experience researcher worth her salt would and conducted a ride-along study with Uber customers in San Francisco as they took their Uber rides across town, collecting data using a notepad and video camera.

Although my sample size was small (five riders of both genders), a few patterns of presented themselves quite clearly. Here is what I found:

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