Innovation Vs Tradition : What Does The User Really Want?

We here – you, me, that other guy reading this article – we follow technology. We are probably reading a few tech blogs. Probably we all tried a pre-release software a few times, just because we were curious. Me, personally? I’m a geek with that stuff. My browser is always in beta. I jump to the next version of software as soon as I have an opportunity. Even system updates don’t make me as anxious as they make the most people out there. If it means I’m going to say on the bleeding edge, then well, yeah, I can do a restart again.

My mother? Not so much.

It’s easy to lose track of other people’s preferences when you’re spending all of your time on the Internet. Interacting with the world of technology becomes your second nature and suddenly you don’t exactly understand why your cousin who works in a bookstore does not really wait for you to update his Office.

 | Read article