Categories: TestingTheory

Honing your Research Skills through ad-hoc Contextual Inquiry

It’s common in our field to hear that we don’t get enough time to regularly practice all the types of research available to us, and that’s often true, given tight project deadlines and limited resources. But one form of user research–contextual inquiry–can be practiced regularly just by watching people use the things around them and asking a few questions.

I started thinking about this after a recent experience returning a rental car to a national brand at the Phoenix, Arizona, airport.

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Rob Cowie

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Rob Cowie

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