Design for better team experiences
It took me just over an hour to first read The One Minute Manager by Ken Blanchard. I woke up at 6am and raced through every page, completely glued to…
6 differences between B2B and B2C Usability
I received the following email last week about an upcoming change in the learning management system used at the university where I'm an adjunct professor: "Blackboard, has grown to become…
It’s about branding (how traditional branding is killing the Web)
Of course, everything you are now about to read is fictional. Most real customers couldn’t be bothered writing to organizations to vent their annoyance. They just leave. Customer: Hello, I…
Get Started in UX
This is a sample chapter from Matthew Magain and Luke Chambers’s new book, Get Started in UX: The Complete Guide to Launching a Career in User Experience Design. | Read article
The Psychology of the Checkout
When you run an eCommerce business, it’s natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for…
10 steps to Mapping the Customer Journey
Think about the last time you bought a new computer or rented a car. What were all the things that went well and what seemed like torture? What impact did…
Why users aren’t clicking your Home Page Carousel
A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get…