Why UX Designers need to think like Architects
During a recent conversation with my father-in-law, an architect with nearly 40 years of experience, I couldn’t help but notice the parallels between his work and mine. As he detailed…
User Experience is the new differentiator
The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they…
Prototyping in Service Design
This thesis describes prototyping in service design through the theoretical lens of situated cognition. The research questions are what a service prototype is, what the benefits of service prototyping are,…