Categories: DesignTheory

Human Error? No, Bad Design

Does human error cause accidents? Yes, but we need to know what led to the error: in the majority of instances it is inappropriate design of equipment or procedures.

It is time to launch a revolution, time to insist on a people-centered approach to technology.

On April 8, 2014, the New York Times headlined a story about a U.S. National Transportation Safety Board (NTSB) report on the tragic incident of January 2013 when a ferry boat rammed a pier, injuring 80 people, 4 seriously. The headline stated “Captain and Design Faulted in East River Ferry Crash.” The headline was wrong. The NTSB got it right. Here is what Deborah Hersman, chair of the bureau, wrote:

 | Read article

Rob Cowie

Recent Posts

Can Brand Trust Scale Across Ecosystems?

I was invited to take part in a panel discussion at this year's Absa XDC…

3 weeks ago

2026 Absa Experience Design Collab (XDC)

Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…

3 weeks ago

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

1 year ago

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

2 years ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 years ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

2 years ago