Solving Strategic Problems: Going Beyond Being a Technology Order Taker
A few months ago, I gave a presentation to some information technology (IT) leaders, and my topic was how designing great experiences for people should enable IT to earn a…
You are not your own worst critic: The value of User Experience
When it comes to representing your brand in the best way possible, it very often revolves around a successful web presence. In particular, it will be your business’ website that…
Human Error? No, Bad Design
Does human error cause accidents? Yes, but we need to know what led to the error: in the majority of instances it is inappropriate design of equipment or procedures. It…
Why users fill out less if you mark Required fields
Are most of your users skipping the optional fields on your form? You might not need that extra information, but having it could help you learn more about users and…