Dark patterns are a popular design topic but defining them can be difficult. That’s because they’ve become so prevalent that many have been adopted as design conventions. It’s crucial to understand these manipulative techniques in order to create ethical products that enhance customer trust.
As designers we use our expertise to create user experiences that are practical and intuitive. This often means using persuasive design patterns to encourage customers toward decisions that benefit our clients, such as completing purchases or upgrading services. Persuasive patterns may include creating a sense of scarcity, using social proof to amplify trustworthiness, and rewarding customers to instil a feeling of accomplishment.
More resources on dark patterns
- 10 Common Dark Patterns in UX and How to Avoid Them
- How Facebook and Other Sites Manipulate Your Privacy Choices
- Examples of Dark Patterns
- California bans Dark Patterns
- Dark Patterns Examples – Recognizing Manipulative Marketing and Design
- What Are Dark Patterns in UX Design?
- Dark Patterns in UX: What You Should Know
- 10 Evil Types of Dark UX Patterns
- 14 Design Dark Patterns You’ll Want to Avoid
- Dark UX Patterns: What is Dark UX?
- Dark Patterns in Your Everyday Apps
- Dark Patterns in UX (with 15 examples) in 2023
- Dark Patterns in UX: Why should designers avoid them?
