Why emotion makes for great web design

On this episode of Revolution, behavioral expert Kare Anderson explains how understanding science behind the human thought process is crucial to designing an idyllic experience on the web.

Kare points out that emotion precedes rational thought, and each person reacts differently to certain situations. If you’re aware of these nuances, you can bring out the best in other people. She believes that the same techniques can be applied to improve design, user experience and, ultimately, our own relationships.

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