User response to mobile applications depends on several factors —aesthetics, usability, and brand loyalty, to name a few. However, researchers at EffectiveUI recently underwent a study to see whether or not brand loyalty trumps usability. No surprise here: it doesn’t.
UX Booth recently caught up with Rebecca Flavin (CEO) and Anthony Franco (co-founder and president) of EffectiveUI to discuss some recent research findings. The study was simple: do users turn a blind eye to poor design if they really love the brand?
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