Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post we will look at both marketing and UX metrics at a slightly different angle.
The post will be particularly interesting for those of you who want to grow your online revenue and not concentrate on just generating a lot of traffic! Conversion is the key. Don`t get me wrong, traffic is always a good thing, but traffic alone can only get you so far.
User Experience has a HUGE role to play.
I was invited to take part in a panel discussion at this year's Absa XDC…
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