Categories: DesignTheory

Usability starts with content

Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt to do business. With a potential daily audience numbering in the hundreds of millions, the potential rewards for savvy internet entrepreneurs are staggering.

Due to the fierce competition for web traffic that has emerged over the last decade, website owners have begun investing considerable time into perfecting the design and usability of their online presence, ensuring that customers are provided a unique, engaging and rewarding experience right from the moment they arrive on a landing page. Although web developers have adopted several different approaches when it comes to luring potential audiences, one significant question remains on the mind of all aspiring business owners: “How do I maximize the usability of my web presence?”

 | Read article

Rob Cowie

Recent Posts

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

1 month ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

4 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

4 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

4 months ago

The Danger of Dark Patterns

Dark patterns are a popular design topic but defining them can be difficult. That’s because…

4 months ago

Your First Design is Wrong

Designing better and delivering faster is the dream of all designers, but it need not…

6 months ago