Here’s a walkthrough of just a handful of the interesting stats we’ve found when benchmarking the top 100 grossing e-commerce websites’ checkout processes:
The average checkout process consist of 5.08 steps.
24% require account registration.
81% think their newsletter is a must have (opt-out or worse).
41% use address validators.
50% asks for the same information twice.
The average top 100 checkouts violate 33% of the checkout usability guidelines.
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