Categories: BehaviourDesignTheory

UX Dark Patterns

A Dark Pattern is a user interface that uses manipulative techniques to get users to do things they would not otherwise have done.

The thing about Dark Patterns is that you design them from the exact-same rulebooks that we use to enhance usability. Here’s Nielsen’s ten heuristics, probably one of the most well known set of usability guidelines, created back in the early 1990s.

 | Read article

Rob Cowie

Recent Posts

Can Brand Trust Scale Across Ecosystems?

I was invited to take part in a panel discussion at this year's Absa XDC…

3 weeks ago

2026 Absa Experience Design Collab (XDC)

Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…

3 weeks ago

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

1 year ago

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

2 years ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 years ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

2 years ago