1. Copy is design, too.
The way that you describe and label the product is just as important as the visual design + feature set. It’s particularly important in getting users to sign up. People want to know exactly what you will do for them, and how you will do it, within seconds of landing on your website or app page.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…