Why new features usually flop

Launching a successful feature demands the same skills as launching a successful product. The difference is that you also have to navigate around all of your legacy decisions, and appease current customers too. It’s tricky.

The majority of new features flop. You just don’t notice it happening. And that’s the point. ‘New improvements’ sit unappreciated, unused, and are eventually cast aside. Welcome to software. Improvement is hard.

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