Showing your users that you care

Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone makes us sound like humans. Establishing a likable voice is critical for brands, but there’s more to it. Companies that acknowledge the distinction-maintaining a consistent voice and paying careful attention to their tone-publish more meaningful web content and build better relationships with their users.

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