When you first launch a product, pretty much every feature you add is (or at least should be) key to achieving your larger vision. You add new modules, pages, sections, overlays and form fields to strengthen and shore up your initial MVP. And, by and large, most of those additions stick. Your users are happy that the beta product they were using is getting all core functionality you promised and you’re happy to see your baby start to grow up a little and walk on its own.
Then you decide to try out adding a feature that wasn’t on the initial roadmap. And, just like before, you give that feature its own page, its own section, its own overlay, its own form field. Your muscle memory from the last few months of frantically designing and building your product tells you that’s the easiest and simplest way to get something out the door and see if it works. You push the code to production and, hey, people are using that feature. Awesome!
