A CRAP way to improve usability
Within the field of user experience, visual design is sometimes perceived as a bit of an outsider. Indeed, some visual designers are apparently feeling a pressure to rebrand themselves as…
Step-by-step UX improvement
I've been playing the role of UX fairy on my current project at work this week — I go around the app, sprinkling little bits of small improvements. I thought…
How Design and UX translates to the Bottom Line
Designers have long complained about not having a “seat at the table.” From what I have seen this week in San Francisco, they no longer have to ask. Forward-thinking companies…
Just don’t make it annoying
I find that whenever I’m designing a user interface, the one safe rule to follow is simply this: just don’t make it annoying. This might sound banal, but there are…
Why “simple” is scientifically better
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th - 1/20th of a second, but…
5 rules for writing great interface copy
For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not…
A good user interface
A Good User Interface has high conversion rates and is easy to use. In other words, it's nice to both the business side as well as the people using it.…
The UX Hierarchy of Needs
The hierarchy of needs is a theory in psychology proposed by Abraham Maslow describing the stages of growth in humans. But just like in humans, interfaces go through different stages…
Onboarding is harder than you think
What happens right after sign-up makes or breaks any web product. Some new users expect you to welcome them and show them around the place, while others prefer you to…
7 unbreakable laws of UI design
Are you a web designer? If yes, then you are also a user interface designer, and in the near future, this role will become even more important for you. While…