UX Design: the user is not enough
For a successful project the focus on the user is not enough: Design leaders are also product experts who deeply understand the business challenges of the project. Historically Design practice…
Watching them struggle
You’ve probably watched somebody who is not technically savvy trying to operate an interface new to them, likely with little success. Maybe that interface was yours. You’ve spent countless hours…
You are not your user
Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do. You know your product inside and out. You knew it when it…
What UX really is
Often times, I see people confusing what UX really is. UX means user experience. In order to make it tangible for everyone, here is a detailed scenario of what great…