Strategy

The Information Architecture Value Chain

In my last column, I described how an information architecture (IA) compass is useful in grounding your approach to solving…

11 years ago

Gamification And UX: Where Users Win Or Lose

The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play…

11 years ago

Hybrid sweet spot: Native navigation, web content

When we launched the iPhone version of Basecamp in February of last year, it was after many rounds of experimentation…

11 years ago

Leonardo Da Vinci would have made an amazing UX Designer

Leonardo Da Vinci: I can’t speak for his people skills, but there’s plenty of evidence to suggest that it’s unlikely…

11 years ago

The role of User Experience in the Product Development process

Hardly any of us toil away in a mountain cabin or lonely basement. We all have to work with others…

11 years ago

Get Started in UX

This is a sample chapter from Matthew Magain and Luke Chambers’s new book, Get Started in UX: The Complete Guide…

11 years ago

The Psychology of the Checkout

When you run an eCommerce business, it’s natural to invest a lot of time and attention in the elements of…

11 years ago

User Experience is the new differentiator

The world of business is changing, as are the locations of the people who are driving that business. How companies…

11 years ago

Prototyping in Service Design

This thesis describes prototyping in service design through the theoretical lens of situated cognition. The research questions are what a…

11 years ago

Solving Strategic Problems: Going Beyond Being a Technology Order Taker

A few months ago, I gave a presentation to some information technology (IT) leaders, and my topic was how designing…

11 years ago