Rob Cowie

5 lessons learned from 100,000 usability studies

It happens all the time. People get confused, frustrated, and angry while using websites. They sigh, they groan, and sometimes…

12 years ago

9 User Experience tips to rule them all

1. Copy is design, too. The way that you describe and label the product is just as important as the…

12 years ago

Frame of Reference

The real issues at the heart of modern interface design. Now that skeuomorphism is a thing, and “flat design” is…

12 years ago

What is a Microinteraction?

Microinteractions are contained product moments that revolve around a single use case—they have one main task. Every time you change…

12 years ago

UX & Growth Hacking

If the User Can’t Find It, It Doesn’t Exist A user experience designer wants to help the user meet their…

12 years ago

Building products with soul

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because…

12 years ago

Intention vs Interpretation

Both interaction designers and information architects want to design objects with a singular meaning – a noble, albeit impossible goal.…

12 years ago

Why links shouldn’t say “Click Here”

Have you ever wanted your users to click your links, but didn’t know how to get them to act? When…

12 years ago

6 UX lessons from Facebook Paper

What happens when Facebook takes on the mobile experience head first? Paper. With over 3,000 reviews and a 4+ rating…

12 years ago

The $300 million button

How Changing a Button Increased a Site's Annual Revenues by $300 Million It's hard to imagine a form that could…

12 years ago