If the User Can’t Find It, It Doesn’t Exist
A user experience designer wants to help the user meet their needs and accomplish their goals but creating a delightful product and experience seems fruitless if no one knows about. Once they do know about it, it’s not enough to just get them to sign up; users need to be engaged with the product. What good is having a million users if none of them are using it? It’s a huge problem that all startups face. Enter the growth hacker.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…