Rob Cowie

The Business Case for Usability

The benefits of usability engineering extend beyond improving the user interface and end user productivity: its beneficiaries include not only…

12 years ago

A Business Case for Usability

Until usability gets embedded in the processes of your company, you'll probably find you need to justify the investment. Fortunately,…

12 years ago

A solid case for investing in UX

Some think the best way to demonstrate the value of usability in a corporate setting is to emphasize the resulting…

12 years ago

4 reasons your UX investment isn’t paying off

We all know the business case for doing user experience (UX) work: Investing upfront in making products easy to use…

12 years ago

Why emotion makes for great web design

On this episode of Revolution, behavioral expert Kare Anderson explains how understanding science behind the human thought process is crucial…

12 years ago

Is Home Automation the next UX frontier?

If there is one thing that UX and UI designers should take away from this year’s Consumer Electronics Show, it…

12 years ago

4 myths about User Experience – and how to bust them

While the concept of user experience and the term UX have become seemingly ubiquitous in the workplace, most non-UX people…

12 years ago

8 effective ways of measuring UX

Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post…

12 years ago

15 signs you work in UX

Have you ever found yourself scrutinizing the wording and diagrams in instruction manuals? Do friends ask you for help figuring…

12 years ago

10 ways to pretend you know UX (when you don’t)

The most amazing thing, to me, is when people try to pretend that they have expertise when they actually know…

12 years ago