For a successful project the focus on the user is not enough: Design leaders are also product experts who deeply…
You’ve probably watched somebody who is not technically savvy trying to operate an interface new to them, likely with little…
Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do. You know…
Often times, I see people confusing what UX really is. UX means user experience. In order to make it tangible…