Many of us have had the experience of feeling like we’re shouting into an online void, and even for the most stoic among us, it’s aggravating. Will that contact submission form ever reach a real human? Why is it taking me so long to complete this checkout process? These all-too-familiar experiences are often symptomatic of a product team’s failure to listen to “the voice of the customer” (VoC).
Voice of the Customer: How to Leverage User Insights for Better UX
